We believe that kindness and humanity are diminishing with the speed of information and the exploitation of human lives by media and social media has reduced our capacity to display empathy by normalizing decreased human value and privacy.
 

Our mission is to make a cultural mindset shift, from dissolute and separate, to tolerance and together. By expanding on the original idea formulated in 2020 which started the viral “get ducked” movement, using modern technology, we hope to bring new energy, creativity, and fuel to the mission - to spread kindness and humanity, one duck at a time.